This French film, commercial and music video director and Academy-Award winning screenwriter. His career started when music artist Björk spotted the style of his videos from a French music video he did with Oui Oui and commissioned him to produce music videos for her, 7 in all.
His work is consistent in taking inspiration from childhood memories usually featuring objects such as train sets, teddy bears, model aeroplanes and colourful creatures. Often especially in relation to music videos Gondry uses the musicians as part of the surreal world that he creates and not as merely pop icons. “Fell in love with a girl” by the White Stripes is a perfect example of this as the entire video is an animation using only lego blocks. His work is very distinctive in nature calling on fun, imagination which displays a playfulness. Although his style of work has caused him to be seen as somewhat an idiosyncratic auteur whose work seems to feature internationally pop stars than displaying him as a music video director creating short artful materials; this same style is also inviting and accessible.
Gondry utilises a mixture of advanced technologies like CGI with simpler devices which helps avoid the image being overly plastic creating a more crude effect.
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